· Inside
Autonomous mobility – behind the scenes in the AMAG Lab
Tomorrow’s mobility is being created today in the AMAG Innovation & Venture LAB. As the AMAG Group’s innovation unit, the lab focuses on automated and autonomous driving and develops targeted solutions for the Swiss market. The lab works with partners such as Holo, MOIA and allride to develop technology for the future and to conduct research that transforms our world.
At the AMAG Innovation & Venture LAB, experts develop new forms of mobility and test them under real-world conditions. One of their current research projects is exploring how automated driving can be meaningfully integrated into existing transport and technology infrastructures. The lab produces pioneering developments for networked, low-emission and user-centred mobility in Switzerland.
Permitted by law from 2025: autonomous driving in public spaces
A key milestone was passed on 1 March 2025 in the form of a new German ordinance on automated driving. The AMAG Innovation & Venture LAB is using this clear regulatory framework to not only test autonomous mobility services, but to actively scale them up, for example in the form of ride pooling services or autonomous delivery vehicles.
International partners: from Holo to MOIA
The AMAG Innovation & Venture LAB is cooperating with leading European players to gain a technological and operational edge:
• Holo A/S: the Danish company already operates autonomous shuttles in Oslo and other cities, with a vision of more than 10,000 vehicles by 2030.
• MOIA: the VW subsidiary operates an established ride pooling service with autonomous vehicles in Hamburg.
These partnerships bring valuable expertise to Switzerland and are complemented by platform solutions such as allride, which can be integrated into existing mobility systems.
Pilot projects in Switzerland
The AMAG Innovation & Venture LAB focuses on real use cases to ensure that the technology is usable:
• Zug Alliance: the feasibility of automated ride pooling is being examined together with Zugerland Verkehrsbetriebe, the canton of Zug and partners such as allride. The goal is to provide seamless links with public transport and smart neighbourhood mobility.
• Planzer x LOXO: a pilot project for autonomous parcel delivery with the ID. Buzz Cargo. This project is testing how autonomous vehicles can make last-mile logistics more efficient and sustainable – even in urban areas.
Integration through platforms: allride as a mobility hub
Integration is key to this technology since autonomous vehicles must be linked to existing provision – both technically and for users. This is where allride comes in: the platform makes it possible to combine e sharing, public transport tickets and, in the future, autonomous transport services in a single app, turning standalone projects into holistic solutions.
Holistic mobility from the AMAG ecosystem
With its integration into the AMAG Group, the lab not only provides technical expertise, but also access to charging, energy and parking solutions. This creates a networked world of mobility in which vehicles, infrastructure and users interact intelligently. Through the AMAG Innovation & Venture LAB, the AMAG Group is creating a real development hub for autonomous mobility based on expertise, collaboration and implementation. Supported by platforms such as allride, international technology leaders and local partners, the lab is developing concrete solutions for the transport of tomorrow. This makes automated driving a real option for municipalities, companies and users in Switzerland.
More Information: AMAG LAB stellt die Weichen in Richtung autonom