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Corporate mobility in flux: findings from the HSG study
How is corporate mobility changing against the backdrop of sustainability, digitalisation and a shortage of skilled workers? The latest study by the Future Mobility Lab (FML) at the University of St. Gallen is addressing precisely this question. The study looks at companies in Switzerland and Germany and explores how mobility services can be made fit for the future.
It provides up-to-date data, a comprehensive analysis and a new perspective on sustainable mobility solutions. A total of 983 employers and 2,922 employees were surveyed throughout Germany and Switzerland, and researchers accompanied several companies over a period of six to eleven months during the development of their mobility services. The study, which was carried out in partnership with a number of companies including the AMAG Group, uses solutions such as allride to provide new avenues for corporate mobility.
Key findings: mobility is a strategic lever
1. More than half of companies are currently undergoing change
56% of the Swiss companies surveyed and 59% of the German companies reported that they were actively changing their mobility provision. The main drivers:
• shortage of skilled workers – reported by 78% of respondents in Germany
• employees’ wishes, e.g. for greater flexibility and sustainability
• climate targets, in particular reducing CO2 emissions
The importance of corporate mobility thus goes far beyond simple logistics.
2. Sustainability is becoming a matter of course
Today, the expectations of mobility are closely linked to environmental responsibility. Companies that offer low-emission alternatives such as electric vehicles, vehicle sharing or public transport subsidies are not only keeping up with the times: it also makes them more attractive as an employer.
3. Acceptance depends on everyday practicality
Employees are open to new forms of mobility so long as they are easy to use, flexible and digitally accessible. These factors determine whether a solution is accepted or not.
4. Consider regional differences
While environmental factors are referenced frequently in Switzerland, in Germany the focus is more on strategic HR goals, meaning that different approaches are required.
Recommendations for companies
These results indicate clear areas for action:
• Systematically recording mobility needs
This includes commuter analyses, employee surveys and digital tracking tools.
• Adopting sustainability as a guiding principle
E-mobility, car sharing and multimodality offer a variety of approaches.
• Encouraging communication and participation
Changes are more likely to be successful when employees are involved.
• Continuously evaluating provision
Feedback-based optimisation increases acceptance and is more beneficial.
Experience meets research: in partnership with AMAG
The study was carried out in cooperation with the AMAG Group, which, as a mobility service provider, contributed its comprehensive insights into the latest challenges and developments in corporate mobility. With products such as allride, AMAG develops solutions that are geared to the requirements of the modern world of work – from sustainability to ease of use. Collaboration with renowned partners enabled the Future Mobility Lab to combine scientific findings with real-world perspectives and thus derive more targeted recommendations for action. The FML study clearly shows that corporate mobility is increasingly becoming a strategic factor. Companies that rethink mobility solutions with the environment, their employees and their competitiveness in mind not only see environmental benefits, but also increase their attractiveness as an employer.
More information: Veröffentlichung der zweiten Studie «Berufliche Mobilität neu gestalten» des Future Mobility Lab